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Social Media for Small and Medium Sized Businesses

Running a small business often means you have to juggle many responsibilities at once. You’re the one buying the stock, running the payroll, choosing business premises and deciding on a marketing strategy. It’s a lot to manage, and smaller elements of the business often get neglected. Even the smallest business these days needs to have some sort of social media presence and getting up and running on social medial doesn’t have to be time consuming. Here are our top tips.

Have a Plan
There’s no point in setting up Twitter, Facebook or Instagram accounts with no idea of what to do with them. If you have a clear strategy about your social media this should be clearer. Perhaps it’s about telling people about your new products, getting new customers or communicating offers and discounts. Having a clear end goal in mind will help you structure your posts accordingly.

Follow for Inspiration
If you’ve no idea about what sort of posts get attention on social media, then start by following brands you admire or people who are already your customers or suppliers. Watch what they’re doing for inspiration, and retweet or share their posts to your own customers. Listen to what your customers are saying in response to your posts and engage with them, often the best ideas about promoting your business will come from those closest to your company.

It’s usually fairly easy to see which of your posts on social media are having a positive effect, and which are being ignored. All platforms have tools which allow you to track how often a post is read, shared or even how often a user clicks through to your website. It sounds simple, but do more of what you’re good at, and less of the types of postings which aren’t working. Build time into the diary to look at your social media each month to reevaluate.

Don’t Spread Yourself Too Thin
Rather than setting up every possible social media account you can think of and then neglecting them, it’s better to have one or two sites which you use effectively. Facebook and Twitter are the best channels for reaching large numbers of users, whereas LinkedIn is more popular for the business to business market, and if your product is aimed at the youth market, Snapchat might be the way to go.

Tell People About Your Channels
It’s easy to add little widgets onto your main website which will take users to your social media sites, and these should also be included on packaging and other company stationery. People will then start to use your social media channels to talk to you – both to compliment you on your good service, and to occasionally complain about something which has gone wrong. Ensure that you have someone who keeps an eye on social media traffic and responds swiftly to any comments posted. A sense of humour often goes a long way – these aren’t the channels to be overly corporate.